Comparative infographics
If you have ever bought an electronic device online, you have probably found yourself in the situation of having to choose between hundreds of products that are very similar to each other, and that makes the final choice quite complicated. Believe me, you are not the only one who goes through this: What washing machine is better? The washing machine A or B? What is the difference between them?
To answer these questions, it is pertinent for marketers to include features that help customers when choosing between several products. With the comparison of products, your customers will be able to select the products that interest them and evaluate their data and characteristics in a comparative table.
How does the product comparison work?
In general, we can assume that technical products are predestined to be compared among themselves. Technological devices like a mobile phone, tab etc prompt questions like: Which mobile is better? Which has a higher storage? Which has a better camera?
For food products, their comparison can also be interesting, as ingredients or nutritional values are put side by side. Here, customers will try to find answers to questions like: Which product offers more calories? Which contains more fat, protein, calcium etc? How many grams is the product? And many more.
It also works well in beauty, with the use of creams: What cream to use for dry skin? Which has a higher alcoholic content? Which has a stronger fragrance? Which contains properties that could cause allergies to my skin?
Using infographics for comparison
In the aspect of differentiation, the comparative A vs. B infographic is ideal. Its approach is quite simple: it is about putting two elements on the spotlight, while presenting the characteristics of each one. You can use this infographic to deal with two of your products or services, thereby helping your clients decide which one is more suitable for them.
However, it is also interesting that you do infographics in which your brand is not directly present. For example, if you dedicate yourself to fitness, you can talk about the benefits of cold water and hot water to the body. If, on the other hand, you are a digital marketing professional, you could pick out two social networks and talk about how they have evolved, their similarities and differences, their profile of users, etc.
For the comparison of products to have informative value, the number of attributes available for each product is fundamental. Therefore, at least you must enter the main and most prominent features of each product. Keep in mind that, if you enter attributes in excess, the comparison table will be very long and will not be an interesting visual to your customers.
When potential clients find suitable offers, but are not familiar with the products or the company that sells them, they tend to investigate more deeply. Comparative infographics serve to make this an easier process, while also helping potential customers to make better purchasing decisions in the shortest possible time.